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Zero to Hero
Success through Digital Transformation
city
Media: value over volume
Digitalization
Authenticity
Consumerism: Quality over quantity
Selective media behavior
VR & AR
Environmental concerns
Importance of physical experiences
Urbanization
Consumer convenience
Media: value over volume
Digitalization
Authenticity
Consumerism: Quality over quantity
Selective media behavior
VR & AR
Environmental concerns
Importance of physical experiences
Urbanization
Consumer convenience
Test ideas early.
Don’t wait for perfect.
Eternal beta.
Constantly listen, learn & improve.
Never settle.
New business models can make you better than the old one ever could.
Fail fast
The best chance to learn.
External first.
Go out, walk, talk & sense.
2017 2037
Lean City Model
bussiness_model
Alan Watts
There are no mistakes